United Nations, Educational Scientific and Cultural Organization
UNESCO (Iraq Office)9 Yacoub Ammari Str., Abdoun SuburbP. O. Box 2270 Amman, JordanTelephone: +962 6 590 23 40Fax: +962 6 590 23 50Website: http://unesco.org/en/iraq-office
NVCALL FOR PROPOSAL FROM AN INTERNATIONAL CONSULTANT
Reference: IRQ/Consultants/13/06
Date of Announcement : 14 October, 2013
Title: Consultant for Developing a National
Literacy Awareness
Campaign for Iraq
Duty Station: Amman, Jordan
Type of Contract: ndividual Consultancy (IC) Contract
Closing Date: 09 November 2013
Contract Duration: Four (4) months
Contract Start Date: Expected by 15 November, 2013
UNESCO is inviting qualified consultants to submit a written proposal in English describingthe methodology how the work assignment can be handled with tentative time per mainmilestones; and lastly how the consultant's qualifications and capabilities will enablehim/her to undertake this assignment [the technical part of the proposal] based on theterms of reference described under Annex I.Your written proposal should be up to 2 pages [maximum] and should include the technicaland financial part. In addition, please send your detailed and up-to-date curriculum vitae.
Remuneration and other fees
- UNESCO Iraq Office will pay the Consultant a consultancy fee on a monthly basis.
- The Applicant shall indicate his/her monthly consultancy fee required in order to successfully undertake the consultancy assignment.
- UNESCO will fully cover costs related to travel, accommodation and meals (not to beincluded within the monthly fee) and will arrange for all necessary safety andsecurity measures during mission to Iraq.
- Additionally, UNESCO will pay the selectedconsultant a hazard allowance (danger pay) (applicable to Baghdad only).The amount to be charged for the work assignment should be quoted in US dollarsonly per month.
UNESCO will carefully check if the submitted proposals have considered all theobjectives of the work assignment, as described in the Terms of Reference.Accordingly, while evaluating the proposals for the assignment, attention will begiven first and foremost to the technical elements. From those proposals deemedsuitable in terms of the criteria in the Terms of Reference, UNESCO shall selectthe proposal that offers the Organisation best value for money.
A. OVERVIEW OF THE WORK ASSIGNMENT
In the framework of UNESCO's Literacy Initiative for Empowerment (LIFE), based on the request andpriorities emphasized by the Government of Iraq, UNESCO Iraq Office, in collaboration with the Ministryof Education (MoE), UNESCO is seeking an experienced expert to design and coordinate a comprehensivenational awareness campaign that will seek to enhance the awareness and importance of literacy withinIraq.
The LIFE Project attempts to strengthen the human and institutional capacity of the Iraqi governmentand civil society to deliver quality non-formal education (NFE) and literacy programmes at the centraland governorate (provincial) level. UNESCO works in close collaboration with the Ministries of Education(MoEs) and other education stakeholders to ensure the formulation of a nation-wide, coordinatedresponse to meet the learning needs of illiterates in Iraq. To this end, concrete areas of interventionhave been identified in order to support the government of Iraq and national NGOs in their endeavor toreduce illiteracy by 50 per cent by 2015, including government and civil society capacity building, anational awareness-raising campaign, development of modern literacy and NFE curricula, integration ofdata collection in the Education Management Information System (EMIS), and teacher training.The main objective of the present contract is to design and coordinate a bottom-up / top-down nationalawareness campaign that will raise the profile of literacy within the national dialogue such that illiteratesthemselves understand the empowering nature of being literate and ultimately enroll withingovernment literacy classes under the National Literacy Campaign. The Campaign would also provide thenecessary impetus for friends, family and fellow community members of illiterate persons to encouragethem to enroll within literacy classes and transform their ability to function, and indeed excel, within thewider community.Benchmarks of the strategy should be best practices in awareness-raising at the national and districtlevel, past awareness campaigns, including education and literacy awareness-raising campaigns, and bestpractices in public relations and media advertising.
B. MAIN DUTIES AND RESPONSIBILITIES
1. Realize a desk review of best practices in awareness-raising for development objectives, withspecific examples of best practices in campaigns related to education and literacy.
2. Draft a full awareness campaign strategy, including implementation strategy, using both massmedia strategies (e.g. television and radio spots, newspapers and print media) and a stronggrassroots operational strategy with the partnership of NGOs and voluntary and youth groups.
3. Oversight and coordination of involved voluntary and youth groups, including through onlinesocial media, in undertaking grassroots activities and community mobilization related to thecampaign.
4. Design of media materials, including television, radio and print media and advertising, and directguidance and supervision of contracted media production company deliverables. Includes reviewand editing of all produced materials to reach the desired specifications.
5. Draft monthly, mid-term and final progress reports, including data on the relevance, reach andeffectiveness of all awareness campaign interventions.
6. Daily coordination with the LIFE Project Manager regarding campaign interventions.
C. PROJECT DURATION
The estimated duration of the consultancy is 4 months, with possibility of extension should theproject require.
D. MANDATORY ELIGIBILTY CRITERIA/ REQUIREMENTS
The Consultant will provide requisite expertise and substantive advice to undertake these tasks.
Furthermore, English and Arabic language skills are mandatory, and proven expertise in design ofsuccessful and outreaching media campaigns within the Arab region is a must. The Consultant shouldensure possessing a comprehensive awareness of the unique needs of Iraq as well.
E. QUALIFICATIONS AND EXPERIENCE OF THE CONSULTANT
The proposed key expert should have the following minimum qualifications:
- Bachelor's degree in Public Relations, Media, Community Mobilization, International
- Development, Education or any relevant topic, with specific knowledge on awareness-raisingstrategies, media and community mobilization;
- Master's degree strongly preferred.
- A minimum of 3 years of professional experience undertaking national and sub-regionalawareness campaigns within a development context for a national or international organizationor UN agency, preferably within the context of education;
- 5 years overall experience in thedevelopment field or related occupation.
- Previous experience working with volunteer and youth groups at the local level on communitymobilization strongly desired.
- Graphic design, audio/video production and video editing skills strongly preferred.
- Contemporary knowledge of culture, politics and attitudes within the Arab Middle East required.
- Teamwork skills, capable of working together with a team of government officials and international expertsAnalytical, negotiation, communication and advocacy skills.
- Advanced Computer skills.
- Demonstrated ability to work in a multicultural environment, and establish harmonious andeffective working relationships, both within and outside the organization.
United Nations, Educational Scientific and Cultural OrganizationUNESCO (Iraq Office)9 Yacoub Ammari Str., Abdoun SuburbP. O. Box 2270 Amman, JordanTelephone: +962 6 590 23 40Fax: +962 6 590 23 50Website: http://unesco.org/en/iraq-officeSelf-starter able to work independently and without extensive direction.Ready and willing to travel throughout Kurdistan and Iraq within the UN system arrangements.Fluency in English and proficiency in Arabic required. Fluency in Kurdish language will be astrong asset.Iraqi nationals with relevant qualifications are encouraged to apply.
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