Job Category: Technical Service and IT
Location: Redmond, WA, US
Job ID: 850162-122226
Division: IT
Description
Are you passionate about digital marketing technology? Do you like working with systems that deliver millions and even billions of transactions annually? The Awareness to Lead (A2) business process unit is part of Microsoft’s Sales and Marketing IT organization, and focusses on delivering enterprise scale digital marketing capabilities across a wide portfolio that includes Big Data, audience segmentation and targeting, web development, content and asset management, site optimization, email, lead capture & management, virtual events, social media listening & engagement, and end-to-end-campaign and web site analytics & reporting. Come join this fast moving team. We’re looking for people with deep industry expertise and you could be a great fit.
This is an opportunity to lead the integrated digital marketing technology evolution that supports targeted marketing to customers across Outlook.com, SkyDrive, XBOX Music, as well as cross-product and cross-channel marketing via email and display advertising. The A2L team is working with Microsoft’s new Marketing organization evolve the best-in-class Integrated Marketing Platform (IMP) which both acquires users into our experiences and also enables us to deeply engage customers across the products in the Microsoft ecosystem using proprietary in-product marketing placements. The IMP, which is built in collaboration with Adobe was launched in FY12, has over the last two years enabled substantial business impact in terms of market share and customer conversion. We are now ready to take these capabilities to the next level.
As the Senior Marketing Solution Manager (Integrated Marketing Technologies), you will be responsible for the overall delivery of the platform evolution, and work in conjunction with Windows and other Product Marketing teams for the product roadmap and management of digital marketing capabilities that maximize return on investment for Microsoft digital assets (on- and off-network). As the lead, you’ll also be part of one of the largest media network that isn’t for sale - it’s an exciting laboratory where we experiment and learn with the mission of evolving our best-in-class digital marketing capabilities.
Key responsibilities:
Define and drive the critical deliverables to evolve the integrated marketing platform capabilities for Windows Marketing and associated teams. The integrated marketing platform encompasses solutions for analytics, content management, targeted content delivery, targeting email delivery, and media operations, and the goal is to improve the efficiency and ROI of Microsoft marketing investments.
Collaborate with partners across marketing, engineering, and external partners to identify and scope partner requirements, evaluate potential cross platform value and ROI, and address risks and constraints.
Evangelize the platform and deliver a great onboarding experience for the integrated marketing platform to corporate and the field marketing teams.
Create, manage, and be accountable for clear processes that reduce time to market of campaigns while delivering the best possible marketing messages to Microsoft’s online customers via the IMP platform.
Develop and drive project plans to ensure timely delivery within budget.
Incorporate requirements into the product planning and vendor roadmap.
Lead feedback loop with field marketing teams on sharing best practices for digital marketing using integrated platform.
The Challenge
Digital marketing has become more important than ever. With the proliferation of smart phones, slates, netbooks, and powerful low cost PCs, digital now trumps all other forms of media to reach an unprecedented number of customers in rich, game changing ways. When you then layer on the social graph of top social networks and the rich ecosystem of applications that take advantage of these social graphs to connect people, digital marketing is no longer about throwing up a site, buying some banner ads, sending out emails, and driving downloads. It’s now about enabling customers to discover, explore, talk about and share brand experiences that they play a significant role in creating. We can’t control what’s said about us; we can only create great content, start a dialogue, listen well and then respond appropriately as the conversation evolves. And the more naturally we can weave content through our experiences and enable the dialogue wherever the consumer wants to have it, the more authentic our brands will be.
Position Requirements:
3-5 year work experience that involves process design, project envisioning, planning, development, deployment, and management
Proven track record of defining product requirements on schedule and shipping successful products.
Demonstrated success driving complex strategies and programs to successful completion
Exceptional cross-group collaboration skills with proven track record of driving high-impact collaboration
3-5 years experience in Web Analytics and A/B/n and multivariate experimentation
Fundamental understanding of business intelligence, content and asset management, agency creative workflow, and CRM markets, concepts, feature sets, competitive landscapes and industry direction.
Working understanding of statistical analysis, data mining, modeling, and predictive analytics best practices and toolsets.
Strong analytical and problem solving skills.
Experience with Adobe Marketing Cloud and Test & Target a plus
Excellent oral and written communication skills.
Ability to work independently in a cross functional environment and establish and manage strong relationships with a non-technical client group in a successful, effective manner.
Experience and level of comfort presenting concepts to senior executives.
MSIT:SMIT
Nearest Major Market: Seattle
Nearest Secondary Market: Bellevue
Job Segments: Engineer, Game Designer, Marketing Manager, Manager, Advertising, Engineering, Technology, Marketing, Managemen
t
Location: Redmond, WA, US
Job ID: 850162-122226
Division: IT
Description
Are you passionate about digital marketing technology? Do you like working with systems that deliver millions and even billions of transactions annually? The Awareness to Lead (A2) business process unit is part of Microsoft’s Sales and Marketing IT organization, and focusses on delivering enterprise scale digital marketing capabilities across a wide portfolio that includes Big Data, audience segmentation and targeting, web development, content and asset management, site optimization, email, lead capture & management, virtual events, social media listening & engagement, and end-to-end-campaign and web site analytics & reporting. Come join this fast moving team. We’re looking for people with deep industry expertise and you could be a great fit.
This is an opportunity to lead the integrated digital marketing technology evolution that supports targeted marketing to customers across Outlook.com, SkyDrive, XBOX Music, as well as cross-product and cross-channel marketing via email and display advertising. The A2L team is working with Microsoft’s new Marketing organization evolve the best-in-class Integrated Marketing Platform (IMP) which both acquires users into our experiences and also enables us to deeply engage customers across the products in the Microsoft ecosystem using proprietary in-product marketing placements. The IMP, which is built in collaboration with Adobe was launched in FY12, has over the last two years enabled substantial business impact in terms of market share and customer conversion. We are now ready to take these capabilities to the next level.
As the Senior Marketing Solution Manager (Integrated Marketing Technologies), you will be responsible for the overall delivery of the platform evolution, and work in conjunction with Windows and other Product Marketing teams for the product roadmap and management of digital marketing capabilities that maximize return on investment for Microsoft digital assets (on- and off-network). As the lead, you’ll also be part of one of the largest media network that isn’t for sale - it’s an exciting laboratory where we experiment and learn with the mission of evolving our best-in-class digital marketing capabilities.
Key responsibilities:
Define and drive the critical deliverables to evolve the integrated marketing platform capabilities for Windows Marketing and associated teams. The integrated marketing platform encompasses solutions for analytics, content management, targeted content delivery, targeting email delivery, and media operations, and the goal is to improve the efficiency and ROI of Microsoft marketing investments.
Collaborate with partners across marketing, engineering, and external partners to identify and scope partner requirements, evaluate potential cross platform value and ROI, and address risks and constraints.
Evangelize the platform and deliver a great onboarding experience for the integrated marketing platform to corporate and the field marketing teams.
Create, manage, and be accountable for clear processes that reduce time to market of campaigns while delivering the best possible marketing messages to Microsoft’s online customers via the IMP platform.
Develop and drive project plans to ensure timely delivery within budget.
Incorporate requirements into the product planning and vendor roadmap.
Lead feedback loop with field marketing teams on sharing best practices for digital marketing using integrated platform.
The Challenge
Digital marketing has become more important than ever. With the proliferation of smart phones, slates, netbooks, and powerful low cost PCs, digital now trumps all other forms of media to reach an unprecedented number of customers in rich, game changing ways. When you then layer on the social graph of top social networks and the rich ecosystem of applications that take advantage of these social graphs to connect people, digital marketing is no longer about throwing up a site, buying some banner ads, sending out emails, and driving downloads. It’s now about enabling customers to discover, explore, talk about and share brand experiences that they play a significant role in creating. We can’t control what’s said about us; we can only create great content, start a dialogue, listen well and then respond appropriately as the conversation evolves. And the more naturally we can weave content through our experiences and enable the dialogue wherever the consumer wants to have it, the more authentic our brands will be.
Position Requirements:
3-5 year work experience that involves process design, project envisioning, planning, development, deployment, and management
Proven track record of defining product requirements on schedule and shipping successful products.
Demonstrated success driving complex strategies and programs to successful completion
Exceptional cross-group collaboration skills with proven track record of driving high-impact collaboration
3-5 years experience in Web Analytics and A/B/n and multivariate experimentation
Fundamental understanding of business intelligence, content and asset management, agency creative workflow, and CRM markets, concepts, feature sets, competitive landscapes and industry direction.
Working understanding of statistical analysis, data mining, modeling, and predictive analytics best practices and toolsets.
Strong analytical and problem solving skills.
Experience with Adobe Marketing Cloud and Test & Target a plus
Excellent oral and written communication skills.
Ability to work independently in a cross functional environment and establish and manage strong relationships with a non-technical client group in a successful, effective manner.
Experience and level of comfort presenting concepts to senior executives.
MSIT:SMIT
Nearest Major Market: Seattle
Nearest Secondary Market: Bellevue
Job Segments: Engineer, Game Designer, Marketing Manager, Manager, Advertising, Engineering, Technology, Marketing, Managemen
t
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